A. Project Aim

DJ Tiz, VIMOKA, and skRRvvy have come together for an exciting new project. The trio, made up of veteran and rising-star musicians, is producing an EP album, RE:FRESH, and releasing it in January 2023. They wish to make a music video for the title track, “RE:FRESH,”  for which they need to raise money through crowdfunding.

 

If their campaign reaches its goal, they will shoot their music video in Cebu, the Philippines. The music video will be a visually stimulating experience that will repay backers.

 

By filming in Cebu, the trio will combine stunning scenery with local interaction by busking and asking passersby to appear in the music video.

 

Unlike most independent artists’ music videos, which tend to be self-funded, this high-quality project will flourish with support from trusted backers.

 

 

B. Project Plans

1. Concept

As the title suggests, the album is about breaking one’s routine and getting refreshed.

 

The Boom Bap sound is consistent from the first track to the last. Many would agree that traveling is the best way to overcome burnout and refresh.

 

Hence, the trio wants to produce a music video that people can relate to. Fans and backers alike will bask in the refreshing feelings and feel vicarious satisfaction from seeing the musicians travel around Cebu.

 

 

2. About the Music Video

While many people love traveling to Southeast Asia for its warm weather, the musicians chose Cebu for its proximity to Korea and its beautiful scenery.

 

The album will be released in January, during Korea’s winter season. Those who live in countries that also have winter in January will experience vicarious satisfaction of the trio being in a warm climate, while those who live in countries that have summer in January, like Southeast Asian countries, will find the familiarity pleasing.

 

 

3. Music Video Director

 The music video will be directed by DJ Tiz, who has extensive experience producing albums for independent artists and household names.

 

Furthermore, DJ Tiz’s production company, Jazzy Life, will assist in the music video’s production to ensure its highest quality.

 

Over the past few years, Jazzy Life has produced excellent, high-quality music videos on a relatively low budget.

 

Here are some of the music videos directed by DJ Tiz:

 

 

 

 

 

 

VIMOKA’s music videos:

 

 

 

 

C. About the Album

The three hip-hop musicians’ collaboration EP album.

 

EP [RE:FRESH] Track list

 

1. You Know
2. Refresh
3. When I Drive
4. Big
5. Get High Freestyle

 

 

D. Music Video Reference

The trio wants the music video to bring warmth to those who desire it during the winter.

 

E. Budget Plans

The artists wish to raise 4 million won (3041 USD) in 30 days, and below is how they will spend the funds.

  

1. Pre-production

- Production planning by Jazzy Life: 500,000 KRW

 

2. Production

 - Production execution by Jazzy Life: 500,000 KRW

 - Equipment rental: 500,000 KRW

 - Editing: 0 KRW (covered by the trio)

 - Hair and makeup: 0 KRW (covered by the trio)

 - Return travel costs: 1,000,000 KRW

 - Food and accommodation (four nights, five days): 1,000,000 KRW

 

3. Post-production

 - Editing: 0 KRW (covered by the trio)

 - 2D/CGI: 0 KRW (covered by the trio)

 - Mixing and mastering: 500,000 KRW

 

*The trio and Jazzy Life will cover most of the production budget, so they set a relatively low campaign goal. Any funds received that exceed the initial goal will be invested in extra rewards.